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    One Reporter's Notebook: Reporting from analytics: Example →

    This is an excellent and unconventional use of onsite analytics and search terms. Though a lot of traditional reporters don’t generally get ready access to this kind of info, they can make contact with their analytics geniuses to regularly get a peep at it. I could see where bloggers and independent journalists who control their own sites could really find this helpful.

    lauraamico:

    I’ve written before on writing from analytics, but what happened today was just such a good example, I think it’s worth sharing. Briefly: checking out my site analytics, and taking clues from them led me to an unreported homicide.

    Here’s the step-by-step.

    1. I had four searches for “20 year old…

    Source: lauraamico

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