This is an excellent and unconventional use of onsite analytics and search terms. Though a lot of traditional reporters don’t generally get ready access to this kind of info, they can make contact with their analytics geniuses to regularly get a peep at it. I could see where bloggers and independent journalists who control their own sites could really find this helpful.
I’ve written before on writing from analytics, but what happened today was just such a good example, I think it’s worth sharing. Briefly: checking out my site analytics, and taking clues from them led me to an unreported homicide.
Here’s the step-by-step.
1. I had four searches for “20 year old…